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      <image:title>Services - Case Study:</image:title>
      <image:caption>THE REIKI SCHOOL</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633311323717-J7LNFO26IJMVV5GJZLC8/Reiki+2.jpg</image:loc>
      <image:title>Services - Case Study:</image:title>
      <image:caption>PENN MEDICINE</image:caption>
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      <image:title>Services - Case Study:</image:title>
      <image:caption>THE LOTUS INSTITUTE</image:caption>
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  <url>
    <loc>https://www.kimfleisher.com/learnings</loc>
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    <priority>0.75</priority>
    <lastmod>2023-03-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633539159086-6OSN6L5V2XY7BS8PPSF3/missing+piece.png</image:loc>
      <image:title>Learnings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633539043433-QQXYDIQF5ECDBV83L71Y/CheckMark.png</image:loc>
      <image:title>Learnings - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633196306934-UQT1OG56U3WGE6CDWUEI/image-asset.png</image:loc>
      <image:title>Learnings - Instagram Post</image:title>
      <image:caption>What’s Working? Video with sound: Descriptive Text: Hashtags Properly Capitalized: When you don’t capitalize the first letter of each word in a hashtag, people with visual impairment who use screen readers can’t hear the hashtags read back properly. Instead it sounds like a string of mush. #CapitalizeYourFirstLetters What’s Missing? A caption describing what an image or video looks like and what’s happening: Describing your images in the post and/or in the alt text gives more access to those with visual impairment.</image:caption>
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      <image:title>Learnings - Case Study:</image:title>
      <image:caption>THE LOTUS INSTITUTE</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633312920738-WCH1F3K96B62BPMQ2PA0/image-asset.png</image:loc>
      <image:title>Learnings - Case Study:</image:title>
      <image:caption>THE REIKI SCHOOL</image:caption>
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      <image:title>Learnings - Case Study:</image:title>
      <image:caption>PENN MEDICINE</image:caption>
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    <loc>https://www.kimfleisher.com/case-study-lotus</loc>
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    <priority>0.75</priority>
    <lastmod>2023-06-25</lastmod>
    <image:image>
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    </image:image>
    <image:image>
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      <image:title>Case Study: The Lotus Institute - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633442058413-7TMZLV8K9PPTM3B71MPL/solution.png</image:loc>
      <image:title>Case Study: The Lotus Institute - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633442077579-O14XGPYFXRIBJVGSET47/results.png</image:loc>
      <image:title>Case Study: The Lotus Institute - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633309953356-69DHPYY38RK7WNXJFRGV/image-asset.png</image:loc>
      <image:title>Case Study: The Lotus Institute - Case Study:</image:title>
      <image:caption>The Reiki School + Clinic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633311117529-4K65AUQTI3XWSJXJHXB3/image-asset.png</image:loc>
      <image:title>Case Study: The Lotus Institute - Recent Learnings:</image:title>
      <image:caption>RECENT LEARNINGS: ACCESSIBILITY FOR VISUAL IMPAIRMENT IN SOCIAL MEDIA</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633311323717-J7LNFO26IJMVV5GJZLC8/image-asset.jpeg</image:loc>
      <image:title>Case Study: The Lotus Institute - Case Study:</image:title>
      <image:caption>CASE STUDY: PENN MEDICINE REIKI AND MASSAGE PROGRAM</image:caption>
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    <image:image>
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      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Book Launch  + Website for org co-founder Dr. Larry Ward paired to Lotus Institute curriculum</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Printed Flyer insert for Program Participants (design and content by Kim Fleisher)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/11662e27-c340-44b9-9a2d-c328ebc88ea3/Screenshot+2021-08-30+at+10.54.37+PM.png</image:loc>
      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Patreon Page</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Youtube Page with Playlists, Videos, etc</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/b1b30aec-15d4-4242-934a-719824ec8d3a/IGPost-GenderLib.png</image:loc>
      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Instagram Post for event marketing (Link to post and IG page). Created all IG posts through July '21</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Online Course- The Earth Gate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/2183da5e-5d0a-435c-817f-22b74ae0fde2/Shree+Flyer+ARK.png</image:loc>
      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Printed Flyer for Oakland, CA event</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/e4ae1662-70b2-4b8c-a7b2-2085d38c56f6/Things+Larry+Says.png</image:loc>
      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Holiday Video</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/cdc2f4d6-27b0-424f-8867-61cbd3466919/Screenshot+2021-09-25+at+11.29.37+PM.png</image:loc>
      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Soundcloud (Audio) Page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633313017218-QIH8B5Q5UEXUP85ZCWVD/lotus+hpage.png</image:loc>
      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Website</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Blog (several examples in accompanying Archive links).</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study: The Lotus Institute</image:title>
      <image:caption>Merchandise</image:caption>
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  <url>
    <loc>https://www.kimfleisher.com/case-study-penn-reiki</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-25</lastmod>
    <image:image>
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      <image:title>Case Study: Penn Medicine Reiki and Massage Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633442058413-7TMZLV8K9PPTM3B71MPL/solution.png</image:loc>
      <image:title>Case Study: Penn Medicine Reiki and Massage Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633442077579-O14XGPYFXRIBJVGSET47/results.png</image:loc>
      <image:title>Case Study: Penn Medicine Reiki and Massage Program - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633312920738-WCH1F3K96B62BPMQ2PA0/image-asset.png</image:loc>
      <image:title>Case Study: Penn Medicine Reiki and Massage Program - Case Study:</image:title>
      <image:caption>THE REIKI SCHOOL</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633312985291-S9V263VGH1YZGBGMNE15/image-asset.png</image:loc>
      <image:title>Case Study: Penn Medicine Reiki and Massage Program - Case Study:</image:title>
      <image:caption>THE LOTUS INSTITUTE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633311117529-4K65AUQTI3XWSJXJHXB3/anatomy+of+a+post+logo.png</image:loc>
      <image:title>Case Study: Penn Medicine Reiki and Massage Program - Recent Learnings:</image:title>
      <image:caption>ACCESSIBILITY</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/9879dcbf-22bf-4e86-98ed-088b9fa60dd5/Reiki+card+FInal+1.4.jpg</image:loc>
      <image:title>Case Study: Penn Medicine Reiki and Massage Program</image:title>
      <image:caption>Panel Card for Abramson Cancer Center (front). Content by Kim Fleisher</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/f9ffe995-622e-4627-8a28-e00098ff627c/Screen+Shot+2013-02-12+at+4.59.10+PM.png</image:loc>
      <image:title>Case Study: Penn Medicine Reiki and Massage Program</image:title>
      <image:caption>Pavilion Signage for treatments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/081013dd-84ce-41f4-b241-a8f011e7ef9c/Reiki+card+FInal+back+1.4.jpg</image:loc>
      <image:title>Case Study: Penn Medicine Reiki and Massage Program</image:title>
      <image:caption>Panel Card for Abramson Cancer Center (back). Content by Kim Fleisher</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1c5abafa-2ab2-423e-9322-345cda2c7904/supportiveservicesfr.jpg</image:loc>
      <image:title>Case Study: Penn Medicine Reiki and Massage Program</image:title>
      <image:caption>Content/ Project Management by Kim Fleisher</image:caption>
    </image:image>
    <image:image>
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      <image:title>Case Study: Penn Medicine Reiki and Massage Program</image:title>
      <image:caption>Blog Post written by Kim Fleisher For Oncolink/Abramson Cancer Center</image:caption>
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  <url>
    <loc>https://www.kimfleisher.com/case-study-the-reiki-school</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-25</lastmod>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633442038279-Q2H6WLBRAPW49FRCCMHE/challenge.png</image:loc>
      <image:title>Case Study: The Reiki School + Clinic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633442058413-7TMZLV8K9PPTM3B71MPL/solution.png</image:loc>
      <image:title>Case Study: The Reiki School + Clinic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633442077579-O14XGPYFXRIBJVGSET47/results.png</image:loc>
      <image:title>Case Study: The Reiki School + Clinic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633312985291-S9V263VGH1YZGBGMNE15/image-asset.png</image:loc>
      <image:title>Case Study: The Reiki School + Clinic - Case Study:</image:title>
      <image:caption>THE LOTUS INSTITUTE</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633311323717-J7LNFO26IJMVV5GJZLC8/image-asset.jpeg</image:loc>
      <image:title>Case Study: The Reiki School + Clinic - Case Study:</image:title>
      <image:caption>PENN MEDICINE</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633311117529-4K65AUQTI3XWSJXJHXB3/image-asset.png</image:loc>
      <image:title>Case Study: The Reiki School + Clinic - Recent Learnings:</image:title>
      <image:caption>ACCESSIBILITY</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/27977f65-4a72-481e-8c6c-1eee33f976d2/newscollab.png</image:loc>
      <image:title>Case Study: The Reiki School + Clinic</image:title>
      <image:caption>News and Media Features (Print, TV and Radio)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/1633312920738-WCH1F3K96B62BPMQ2PA0/reiki+hpage.png</image:loc>
      <image:title>Case Study: The Reiki School + Clinic</image:title>
      <image:caption>The Reiki School + Clinic Website, Project management, strategy and content creation by Kim Fleisher</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/612d09c0e94f056773bf8ef7/84f0b4d0-338b-4ce6-9223-69595afd8805/communitypartnerships.png</image:loc>
      <image:title>Case Study: The Reiki School + Clinic</image:title>
      <image:caption>Some community program partnerships and contracts</image:caption>
    </image:image>
  </url>
</urlset>

